Projects
Tools, games and design I made alongside client work.
Questions from sales work.
The questions behind my consulting, as free tools. They run in your browser, with your own numbers.
Guia ICP
Find your ideal customer from your best customers’ CNPJs, and how many companies like them exist in Brazil.
In Portuguese, about 10 minutes.
ICP Focus Check
Is your team selling to the right companies? Four numbers per segment, five questions, one focus score.
TAM Simulator
How many companies buy what you sell, and what that market is worth, from the official IBGE count.
In Portuguese.
Brand Equity Synthesizer
What a stronger brand is worth in your own numbers: pricing power, sales efficiency, retention.
The same ideas, told another way.
A game and a study: two other ways to talk about who buys, and why.
Made by hand.
Before sales, I was an art director. Design is still part of the work.
For no client at all.
Made with no brief: a cemetery, a poetry player and a running app.
Cemetrendary
A playful 3D cemetery of trends declared dead too soon. Visit a grave, read one of 20 sourced obituaries.
In English, French and Portuguese.
Behind all of it: go-to-market.
My day job is positioning and outbound for B2B tech companies, from seed to Series B.