Tools+

Guia ICP

A guided path in 8 short steps for small and mid-sized Brazilian companies: understand what an ideal customer profile is, pick your best and worst customers, and paste their CNPJs. It reads the public company register and shows what your best customers have in common, and how many companies like them exist.

Language

Portuguese only

You enter

The CNPJs (Brazilian company IDs) of 5 to 20 of your best customers and, optionally, of your worst.

+Runs in your browser, without AI. Nothing is saved; the CNPJs are only looked up in the public register.

Open the Guia ICP

ICP Focus Check

A 3-minute check for sales leaders: is your team’s effort going to the segments that bring the most retained revenue? You get a focus score, effort versus revenue by segment, and the one move with the biggest payback, only when your numbers support it.

Language

French, English, Portuguese

You enter

Per segment: opportunities worked, deals won, first-year deal size and 12-month retention, plus five yes/no questions.

Open the ICP Focus Check

TAM Simulator

Counts how many companies in Brazil match your target, by sector, company size and state, and turns it into TAM, SAM and SOM, with a check of whether your sales team can reach the year-one target.

Language

Portuguese only

Data

Official IBGE count (CEMPRE 2024): 87 sectors, 4 company sizes, 27 states.

Open the TAM Simulator

Brand Equity Synthesizer

Shows what a stronger brand is worth in your own numbers (pricing power, cheaper growth, fewer lost customers) as gross profit and company value, and the minimum improvement a brand budget needs to pay back. Not sure of your numbers? Start from a typical company.

Language

French, English, Portuguese

You enter

Your recurring revenue, retention and margin (or a typical profile), a brand budget and three hypotheses on price, pipeline and retention.

Open the Brand Equity Synthesizer

LinkedIn study

An informal analysis of 567 pages of LinkedIn content on go-to-market and AI in sales, to tell what the feed promotes from what actually helps a decision.

Language

French, English, Portuguese

Corpus

567 pages in six formats, from carousels to whitepapers and vendor decks.

Read the study