GTM Architect
A proven formula forged in branding, sales, and entrepreneurship. I optimize every touchpoint and lead your internal teams to accelerate outbound results.
About
Growth isn't just about calling more people. It's about the intersection of Data, Brand, and Execution. I bring a unique formula built through years of experience in branding, communication, and sales entrepreneurship.
My approach maps every client interaction to deliver an optimal experience. Whether maximizing your existing internal resources or defining the perfect profile to hire elite talent, I build the engine that drives your revenue.
Optimizing touchpoints to build trust before the sale.
Data-driven outbound targeting & execution.
What I Do
Design and implementation of comprehensive outbound sales engines. I define your ICP, craft value props, and build multi-touch campaigns.
I manage your existing internal resources to perform at elite levels or help you hire the right talent to build a self-sustaining engine.
Mapping interactions to deliver an optimal experience. I ensure your brand message is consistent and compelling at every prospect touchpoint.
Using data to drive decisions. Optimizing the tech stack and funnel metrics to ensure processes are built for scale and visibility.
Orchestrating market entry for new regions. Whether launching in Europe, US, or LatAm, I adapt the playbook to local nuances.
A full-time CRO search takes 6+ months and costs $250k+. I start delivering strategy and pipeline in weeks, at a fraction of the cost.
Proven Results
Co-led a major overhaul of the outbound sales strategy. Designed new SDR/BDR structures, implemented pipeline processes, and built the "EBANX Academy" enablement program.
Outcome
Double-digit growth in new merchant acquisitions & improved win rates on enterprise deals.
Served as effective Country GTM Lead. Localized product UX, spearheaded educational content campaigns, and orchestrated major event presence.
Outcome
15% increase in transaction volume.
As Head of Commercial Intelligence, analyzed ICP data to pivot from a horizontal offering to a vertical strategy after 10 years.
Outcome
$0 → $1M ARR in under 12 months. Now growing 40% YoY with a $50M projection over 3 years.
Writing & Research
567 pages · Multi-language · Curated
An informal research on what the feed promotes versus what actually compounds. Field perceptions on sales, AI and GTM — curated from 567 pages of LinkedIn content across multiple languages.
Read the Analysis →Frequently Asked
A senior GTM operator embedded part-time (typically 10–30 hrs/week) to design or run your go-to-market engine without the cost or lead time of a full-time executive hire.
Fractional makes sense when you need senior strategy now but haven't reached the revenue stage where a full-time CRO ($250k+ salary, 6-month search) is justified — typical sweet spot is Seed to Series B.
Two modes: (1) upskill and lead current SDR/BDR/AE teams to elite performance, or (2) define hiring profiles and build the team from scratch. Usually a combination.
B2B tech startups and scale-ups from Seed to Series B, with deepest experience in fintech, payments, SaaS and workflow automation across US, Europe and LatAm.
Strategy artifacts (ICP, playbook, pipeline plan) ship in 2–4 weeks. Measurable pipeline impact typically shows in 60–90 days. Full outbound engine maturity in 6 months.
Monthly retainers scaled to hours and scope. Typical engagements run 3–12 months. Contact for a scoped proposal.
Let's discuss how I can help your organization achieve its revenue goals with a flexible, high-impact engagement.